As the provider of this website, the National Museum wants you to know how we use the data we collect and to have full confidence in our respect for your privacy.

This privacy statement explains what data we collect, how we do so, where we store the data and what we use it for.

We collect statistics on how our services are used. At we do not collect personal information other than the user’s IP address, and we cannot use this information to identify individuals. Below we explain why and how we collect personal data.

The National Museum is responsible for the processing of personal data that we collect via our website.

What is personal data and what rules apply?

Personal data consists of data and inferences that can be linked to an individual. This could be, for example, a name, a place of residence, a telephone number, an e-mail or IP address, or some combination of these that makes it possible to infer who is behind the data.

Any handling of personal data is considered a processing of that data, whether it be collecting, registering, collating, storage or sharing or a combination of these. The processing of personal data is regulated by the Personal Data Act.

The National Museum does not collect personal data other than a user’s IP address unless the user specifically allows the collection of further data, e.g. by subscribing to one of our newsletters.

Our basis for processing

Any processing of personal data needs a legal basis. This means that before we start processing your personal data, we must ensure that we are legally entitled to do so.

It follows from the Norwegian Personal Data Act that the National Museum can process personal data for purposes that safeguard a legitimate interest provided that interest is not outweighed by the consideration of user privacy. The National Museum has a commercial interest in collecting users’ IP addresses and other data described in this privacy statement. The processing of this data allows us to provide a better user-experience.

Why do we collect information about you?

To develop and customise for our users so as to improve it and make it easier to use.

To do internal analyses that allow us e.g. to improve our website for those who visit it.

What data do we collect and how is it used? does not store any data that could identify you as a person, except for e-mail addresses provided by users when subscribing to newsletters, or when creating a profile in conjunction with the My collections functionality, or when making use of our online store.

We collect technical information such as the type of browser used, whether the accessing device is a PC, smartphone or tablet, and what operating system it has, the date and time of the visit, and the location based on the IP address. This allows us, for example, to fine-tune our services for the appropriate device (e.g. smartphone or desktop) and browser.

We collect data about how our services are used. We register which pages are visited, how long the user remains on a page, which page they came from, where they click through and what they search for. This allows us to improve our services and to provide content of relevance to our users. The information can also be used to report the level of interest in commercial articles and to target ads to groups of users with the similar patterns of use. For this type of monitoring we use primarily the Google Analytics measurement and analysis tool. Google Analytics’ own privacy statement can be read by clicking here.

Information shared with other parties

In using Google’s services to manage and sell ads, we also share information with them. In other words we allow Google to access your IP address and visitor history and to collate this with your Google Account so as to enhance its customised services. To read more about this and, if desired and possible, to opt out, visit Google’s privacy page by clicking here.

The National Museum also shares information with Facebook. By using cookies, we can identify groups of users who visit our website. We cannot identify individuals. By sharing this information with Facebook, we can target ads on Facebook at different user groups based on their patterns of use and declared interests which they have agreed to share with third parties (advertisers) in accordance with Facebook’s Terms of Use. If you are a Facebook user you can review your personal settings by clicking here.

We will not share, sell or disseminate personal data in any way other than as described in this privacy statement.

Information you yourself provide

In order to subscribe to our newsletter you are required to enter your e-mail address in the registration field at If you subscribe to our newsletter, the National Museum can collate information about you, obtained from Facebook or other third parties, with information that you as a user have left on our pages.

Your profile details are saved when you set up a profile on the My collections pages. Your collections may be promoted and used by the National Museum. 

If you no longer wish to receive our newsletters, you can click on the “Unsubscribe” link in the actual newsletter or send an e-mail with your e-mail address to

Your rights

Personal data will only be stored for as long as we have a demonstrable need for it in accordance with this privacy statement and other applicable legislation.

You can choose to turn off cookies in your browser, ad identifiers on your mobile, or to opt out of personalised advertising at Your Online Choices.

As a registered visitor, you have the right to view the personal data about you that we process. This right of access also covers information about where your personal data has been collected from, the purposes for which it is processed, whether or not it has been passed on to others, and if it has, to whom.

To the extent that we store data that can be linked to you personally, you also have the right to access that information. In the case of the National Museum, the only service we provide where this applies is subscription to our newsletters.

We have no way of identifying the owners of individual IP addresses, nor any interest in doing so. Accordingly, we do not provide access to IP addresses and data associated with these.

If we have registered incorrect information about you, you may also require that this information be corrected. Further, you can demand that this information be deleted. This also only applies to information about recipients of our newsletters.

To requestion information corrected or deleted, contact 

Right of appeal

If you believe that the National Museum is not handling your personal data in accordance with current law and legislation, you can appeal to the Norwegian Data Protection Authority. Information on how to proceed is available on the Norwegian Data Protection Authority’s website.


If you have any questions about the National Museum’s privacy statement, please write to: