CoverCover original title
- Artist: Else Marie Hagen
- Creation date: 2010
- Object type: Installation
Else Marie Hagen works conceptually with photography and objects. She plays around with the spectator’s experience of such phenomena, using strategies such as spatiality and site-specificity, as evinced in her installation Cover. The room is dominated by a pink, glossy podium formed as a large L and resembling a catwalk wrapped in pink paper. At one end, the paper has been partially torn off and lies crumpled in two giant balls on each side. A photograph hangs on the wall at each end, either completely or partially wrapped in the same pink paper that ensconces the catwalk. One of the photographs shows a model posing with closed eyes and layers of tattered clothing, creating a sense of unease among the ostensibly calm, pastel-pink surroundings.
The ripped clothes and wrapping set off a tense conflict between what is veiled and what has been torn off. By combining photography and sculptural objects that relate to one another on various levels, Hagen allows viewers to reflect on her dualism and mirroring of wellknown themes, as she uses the same effects the fashion industry does in its subliminal ads and staged showings. Our perceptions of ourselves as human beings are strongly influenced by this industry’s pervasive, yet hidden communication in society.